There are numerous social media platforms that you as a rapper or any artist can utilize to promote yourself. It is because of these platforms that almost all artists can reach their fans more easily via a fan base.
Daily use of social media is what most music artists battle with. A feeling of ruin comes up with all the, Facebooking, tweeting, hash tagging, and pinning that has to be done. Social media can turn in to a responsibility that needs to be taking care of rather than an effective marketing tool that can help you grow your fan base.
What’s more important, most artists are not seeing results from their hard work. Even if you post regularly and put some effort into making sure your posts are appealing, you are frequently rewarded with zero interaction from your fans and generally, your subscriptions and likes have been on the same number for months or growing at a creeping rate. So the large question is this: How do you succeed in social media?
- Before you begin:
- Viral Marketing!
Below are some ways to build/grow your fan base using viral marketing:
- The Power YouTube!
Tip: The best thing about youtube is that you can tell people what to do. Tell your audience to share, like, and download, your music. Also, Hire a professional to help set up your youtube campaign. It will be professionally done and work more efficiently.
- Tweet your way to the top!
Tip: to 10-20 messages per day to post on Twitter. Send non-commercial links, news, articles and videos that are relevant to your own music. All 10-20 tweets include a purely promotional message. This does sound like a lot and their are ways to automate your twitter and schedule out your twitter for months in advance. Take advantage of this technique and watch your twitter blow up. (I am currently in the process of setting this up).
- Social buttons
- Old School still works: E-mail List
So, How do you build an E-mail list? Create a subscription form on your website or landing page. Offer exclusives, current updates, behind the scenes footage. Fans love insider info on their favorite artists. Send e-mails 2-3 times per week featuring important news, free giveaways, free downloads, concert dates and exclusive tickets. Be careful giving away to much value. Think about what will keep the attention on you. Note: Getting fans to subscribe to your e-mail list should be your ultimate goal.
- Connect with others in the music industry and Network, Network,Network.
If you wanted to be popular in school, you would find out who the cool kids are and befriend them. If you want to get on a popular social network, look at the top users. Contact them and lead them to your music. Befriend them. Take an interest in them. Create reasons for their music to spread. Use incentives if necessary. Reward the people who are on your side. Bands, labels, venues, and music related things. These connections/associations can be useful for interlinking-promotion with other bands/artist. Also, venues can effortlessly check out your pages when they’re searching for new bands/artist to hire, and labels and music industry professional continually post about the kinds of music they are looking for. Developing these connections will get your music in front of the right audience and also increase your fan base. The same idea works for the blogosphere, the mainstream music press, the podcasting world, college radio, or any other area of the music industry.
- So how do you go viral?